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Leaving an Impression: How different Storytelling Principles Affect the Effectiveness of a Trailer
Project type
Honors Thesis
Date
May 2024
Location
The University of Vermont
UVM Scholar Works
What makes a movie trailer "good?" In this study, I discuss how movie trailers have become the most effective marketing tool for the film industry, how to measure the success of trailers, and how storytelling may have an effect on what makes a trailer "good." I run an experiment using three trailers I created for a student film to test the effects of storytelling on a trailer, as well as a technique in gauging consumer engagement.
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